The pink=girl, blue=boy convention was not there a long ago! There were German Catholic areas in which used blue for girls as late as the early 1980s, and pinkier clothes for boys from the deep South from the 1970s.
At that time, generally accepted rule is pink for the boys, and blue for the girls. The reason for this was given as- “Pink, being a more decided and stronger color, is more suited for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”
So when & How did the color divide happen?
It was only after the WWII, femininity got wrapped in pinky, and so did products—from shampoos to fancy fashion.
50s welcomed this kind of domesticity. An astonishing number of pink household products were produced and consumed in the post-war years.
Ponds makeup was presented in a little pink case. Sanitary napkins began being made in pink so women could “feel dainty” while wearing them.
Also, a lot of the women who helped make pink a trend were anything but interested in the ideals connected to it.
As soon as the big faces of that time started wearing pink it became a trendsetter! Like Eisenhower, who was called “mother of pink” even had pink cotton balls!
Since around 1985, pink has been not only a strong symbol of femininity, but neutral and non-pink options have been gradually edged out. And thereafter, popular culture took it forward to where it is now.
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